PROTECTION: Taking a lead from the US auto industry, Brunswick has set up a payment protection programme for buyers of its Bayliner, Maxum and Trophy brands.
Under the protection promotion these three Brunswick boat brands will make the monthly boat payments for those buyers who may unfortunately lose their jobs due to current economic conditions, said Brunswick in a statement released on 22 May.
Bayliner, Maxum and Trophy will pay up to nine months of payments if the boat buyer loses his or her job within a year after the boat purchase.
‘In today’s economy, it is important to alleviate consumer concerns over many issues, including the potential of job loss,’ said Brunswick chairman and chief executive officer Dustan E. McCoy. ‘So, we’re addressing it in an effective and impactful manner within the marine community. These brands aim to restore some confidence for the American boat buyer so they can make their dream boat purchase this summer, because we stand behind them not only with quality products, but also with resourceful financing and insurance options.’
Payment Protection is offered for all models in the Bayliner, Maxum and Trophy brand lines, with the qualifying monthly payments going up to $500, McCoy explained.
The promotion started for the US Memorial Day weekend – which suns as the same time as the UK Spring Bank Holiday - to help them sell more new boats during this year's peak boat selling season, which Brunswick says continues through the Fourth of July weekend. Customers must take delivery of their new boats by 6 July.
‘These brands are among the first in the marine industry to launch such a large-scale payment protection program,’ said the president of Brunswick's US Marine and Outboard Boat Group divisions, Andy Graves. ‘We’re taking our cue from similar efforts that have been used successfully in the automotive industry by Hyundai, Ford and General Motors.’
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